A WHIMSICAL PASTEL SPRING COLLECTION
As a Senior Graphic Designer and Product Developer, I lead the entire process, from collaborating with leadership to establishing trend maps and mood boards, to developing original artwork, selecting color palettes, and curating font groups. I also manage coordination with vendors in China and India to ensure smooth production and final approvals. Additionally, I play an active role in the marketing phase, contributing once product samples are received.
Embrace the soft elegance of Spring with our Playful Pastel Collection, a delightful fusion of delicate colors and serene imagery that beautifully captures the spirit of renewal and nature’s gentle awakening. This collection showcases a soothing palette of blush pinks, sky blues, soft yellows, warm oranges, sage greens, and lavender tones, evoking the peaceful charm of blooming gardens, fresh blossoms, and the whimsical energy of playful Springtime animals. Each piece radiates a sense of joy and calm, perfect for bringing a refreshing and uplifting atmosphere into any space.
During the development of this collection, I had the opportunity to visit a ceramic factory in China, allowing me to address production challenges firsthand. The pastel color palette posed unique difficulties due to the ceramic firing process, which risked color loss. Through in-depth collaboration with our vendor, we devised specific adjustments to the production files to maintain color accuracy and integrity.
This product line includes over 30 SKUs, from garden and home décor to flags and floor mats. Since its release, the collection has generated over $200K in revenue within the first year.
