CHILDREN'S HOSPITAL GIFT COLLECTION
I work closely with the St. Jude Product Development team to build meaningful stories behind each gift, enhancing their impact and appeal. I create original artwork, select color palettes, and curate font groups to bring these concepts to life. I also help refine focus by identifying key categories and product types. Additionally, I coordinate with vendors in China and India to ensure seamless production and oversee final approvals, maintaining the highest standards of quality and consistency.
St. Jude Children’s Hospital is seeking a gift collection for their gift store, designed to cheer up the kids who have successfully completed their treatment and returned home. Additionally, 10% of the profits from each product sold will be donated to St. Jude Hospital to support children currently battling illnesses. This project is very meaningful to me, and I aim to create designs that are cheerful and uplifting, celebrating the bravery and strength of these incredible kids.
The biggest challenge—and most valuable lesson—was mastering coordination across departments, including external business partners, internal product developers, the photography team, and multiple vendors from various factories, each specializing in different materials.
