SHADES OF GREEN

Product Development

AN ELEGANT HOLIDAY ART COLLECTION

In early 2024, we attended the Christmasworld trade fair in Frankfurt, where we observed a strong trend in greenhouse-inspired Christmas showrooms. Building on this inspiration, we conducted extensive research and developed a new holiday trend called Shades of Green. I led the entire process, collaborating with leadership to create trend maps and mood boards, developing original artwork, selecting harmonious color palettes, and curating complementary font groups. Additionally, I managed coordination with vendors in China and India, ensuring seamless production and maintaining the highest quality standards through final approvals.

OVERVIEW

The Shades of Green Holiday Art Collection embodies the serene elegance of the season with a harmonious palette of lush green hues accented by subtle touches of gold. Designed to create a fresh and sophisticated holiday aesthetic, this collection appeals to individuals and families looking to move beyond traditional red tones. Its natural and refined charm makes it a versatile choice, perfect for enhancing your home decor not just during the holidays but throughout the winter months.

TRADE SHOW IMAGES

MOOD BOARD

ARTWORK

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01. The Challenge

When our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains."

02. The Solution

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  • One who avoids a pain that produces no resultant pleasure.
  • laborious physical exercise.
  • One who avoids a pain that produces no resultant
  • which of us ever undertakes laborious
  • Avoids pleasure itself, because it is.
03. The Result

Because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself.

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SAMPLE SHOWING

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FEEDBACK AND OPPORTUNITIES

Each year, our top 100 sales representatives from across the U.S. and Canada gather in our showroom to share feedback and discuss opportunities for our new collections. This provides valuable insights into customer preferences, current trends, successful products, and areas for improvement or expansion in our categories.

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