SYMBOLIZING THE ESSENCE OF CHINESE CULTURE
This nonprofit Chinese organization was seeking a new logo for its marketing materials and website. It focused on promoting Chinese culture and organizing cultural activities. I worked closely with the organization's president, assisting with the name selection and creating the logo and marketing materials.
This organization is dedicated to promoting and deepening the understanding of Chinese culture. It also aims to blend Chinese and American cultures, creating a unique cultural fusion.
We chose 'Loom' as our final name because it symbolizes the weaving together of different cultures, much like threads in a loom, creating a beautiful and unified tapestry of Chinese and American cultural exchange.
Instead of traditional bird shapes, I drew inspiration from chubby bird statuaries, incorporating their forms and adding vibrant feather contrasts for a lively spring feel.
Meaning behind the LOGO:
